It has long been a favourite overseas haunt among ski enthusiasts, but the Swiss ski resort of Klosters will be without one of its most well-known visitors this year.
This is because Prince Charles, who normally travels to the Alps every year, has put his 2010 plans on hold because it could send out the "wrong message" during the period of economic uncertainty, the Daily Mail reports.
Klosters, which is located one-and-a-half hours from Zurich, became a favourite with the Prince as he faded out polo from his hobbies, but there will be no visit to the five-star Walserholf hotel this year as many other Brits put their holiday plans on ice.
One figure who did make it to the Alps however is 37-year-old socialite Jack Kidd, elder brother of ex-model Jodie. He was photographed with his 23-year-old fiancee Callie Moore as they dispelled any break-up rumours.
The newspaper reports that Kidd is playing polo in the alpine resort before heading to the Caribbean island of Barbados, where he plans to help his mother organise an arts festival.
Other celebrity regulars on the Klosters scene include Carol Thatcher and Tara Palmer-Tomkinson. The former has reportedly delayed her visit to the Alps this year in an attempt to avoid the crowds, while Palmer-Tomkinson was recently spotted strutting her stuff at the resort's Casa Antica nightclub.
Klosters is known for its village character and, in addition to its world class skiing, a number of cultural and leisure offerings.
The area boasts 318km of pistes and 61 mountain transport facilities, with one cable car heading up Gotschnagrat named Prince of Wales in honour of Charles.
While cross-country skiing is also available, many Klosters visitors like to take advantage of the town's status as the "cradle" of sledging as an international sport, with the first official race held in nearby Davos in 1883.
There are also a number of ice sports available including ice hockey, curling, ice skating, speed skating and ice stick shooting, all of which tend to run between July and April.
Davos is home to the famous Kirchner Museum, with the venue celebrating the work of German expressionist Ernst Ludwig Kirchner, who resided at the resort from 1917 until his death in 1938.